Loan Sahayog Logo
India's Free Loan Advisory Platform

We're on a mission to
democratize lending

Loan Sahayog was built to make the loan process transparent, free, and rewarding for every Indian — individual or business — with zero fees and zero compromise.

₹250Cr+

Loans Facilitated

5,000+

Clients Served

40+

Bank & NBFC Partners

100%

Free — Always

Born from frustration.
Built for trust.

Our founders experienced first-hand how confusing and opaque the loan market in India was. Agents demanded fees upfront, banks offered poor rates, and borrowers had no one truly in their corner.

Loan Sahayog was built to fix exactly that. By partnering directly with banks and NBFCs, we earn a channel commission only upon successful disbursal — meaning our incentives are perfectly aligned with yours.

You get expert guidance, the best available rate for your profile, and a 1% coin cashback reward when your loan disburses. No hidden costs. No markup. No compromise.

"Every Indian deserves to know if they're getting a fair deal on their loan. We built Loan Sahayog so that no borrower ever has to wonder again."

— Founding Team, Loan Sahayog
2021

The Idea

After a frustrating personal loan experience, our founders realized most Indians had no neutral, free guide to navigate the lending maze.

2022

First Partnerships

Signed our first 8 bank and NBFC partnerships. Closed ₹5Cr in facilitated loans within the first six months of operation.

2023

Rewards Launched

Introduced the 1% Coin Cashback program — the first of its kind in the Indian loan advisory market — rewarding borrowers on successful disbursal.

2024

Scale & Network

Expanded to 40+ lender partners. Crossed ₹250Cr in total facilitated loans and 5,000 satisfied clients across India.

2025

Connector Program

Launched the B2B Connector Network — empowering referral partners to earn passive income by connecting borrowers to Loan Sahayog.

The pillars of our platform

These core values drive every loan we facilitate. Experience a lending process designed with transparency, security, and your success in mind.

Zero Fee Promise

We never charge our clients a single rupee. Our revenue comes entirely from our bank partnerships, ensuring that our advice remains unbiased and free.

Bank-Grade Security

Your sensitive financial documents are stored on isolated, encrypted servers with 256-bit SSL protection. We never sell or share your data.

Dedicated Advisors

Every application is handled by a dedicated human advisor who guides you from the first form submission all the way to final disbursement.

Rewards System

We pioneered the 1% Coin Cashback program. Earn reward coins on every successfully disbursed loan and redeem them straight to your bank account.

40+ banks & NBFCs

We negotiate directly with top financial institutions across India to unlock premium rates and swift approvals.

SBI
HDFC Bank
ICICI Bank
Axis Bank
Kotak Mahindra Bank
Yes Bank
Bandhan Bank
Bank of Baroda
Punjab National Bank
30+ More

Ready to find your best loan?

Our advisors usually respond within 10 minutes on business days.